A jewel of life

Life is precious. Treat yourself, a loved one or a teacher with this year’s bracelet! This Stroke Month, in June, help Heart & Stroke create more precious moments for more stroke survivors.

A campaign to create more survivors

For the third year in a row, The Jean Coutu Group (PJC) Inc. is partnering with Heart & Stroke and Rythme FM for A jewel of life, a campaign of hope to tangibly improve the life of thousands of people in Quebec.

The campaign aims to raise awareness about the FAST signs of stroke and funds to generate the next research breakthroughs.


A bracelet for the cause

Created for Heart & Stroke, these limited-edition bracelets are made of semi-precious stones in our distinctive colors: gray hematite and, in the center, red jade, black agate and white jasper. Choose your favourite and support the cause with pride! Proceeds from the sale of these bracelets will go to Heart & Stroke to support world-class research on heart disease and stroke. Bracelets can be purchased for $10 plus tax at your local Jean Coutu location. Act fast – these limited-edition bracelets are only available in June and quantities are limited!


Josée Boudreault, a spokesperson with heart!

A few words from Josée:

"My boyfriend is writing this for me because in July 2016, a blood clot in my brain stole all my words. It took the names of my daughters – names that I chose with so much love and care. It took my best stories, the ones I loved to tell again and again and again.

But the clot didn’t steal my spirit, my sense of humour, my positivity or my motivation. By supporting the cause, you aren’t just helping others. You’re helping yourself, too, because nobody is safe from cardiovascular disease. I can tell you that I certainly never expected to have a stroke, let alone two; I experienced a second one in September 2017.

You only need a heart to be at risk of cardiovascular disease, and supporting the cause proves you indeed have a big one. Thank you!"


Stroke in Quebec

A stroke occurs every 45 minutes in Quebec. It is one of the leading causes of severe disability, hospitalization and death. Knowing the signs of stroke and how to act FAST can make the difference between life and death, or between a full recovery and a long-term disability.


About Heart & Stroke

Life. We don’t want you to miss it. That’s why Heart & Stroke is leading the fight against heart disease and stroke. We must generate the next medical breakthroughs, so Canadians don’t miss out on precious moments. Together, we are working to prevent disease, save lives and promote recovery through research, health promotion and public policy.

For more information, visit: www.heartandstroke.ca.

™The heart and / Icon and the Heart&Stroke word mark are trademarks of the Heart and Stroke Foundation of Canada used under license.