A jewel of life!

Life is precious. Treat yourself or a loved one with the 5th edition of A jewel of life bracelet! From September 16th to October 30th, 2021, help beat heart disease and stroke.

A campaign to beat heart disease and stroke

For the fifth year in a row, The Jean Coutu Group (PJC) Inc. is partnering with Heart&Stroke and Josée Boudreault, in addition to media partners the Rythme stations and The Beat 92.5, for A jewel of life, a campaign of hope to tangibly improve the life of thousands of people.

The campaign aims to raise awareness about the FAST signs of stroke and funds to beat heart disease and stroke.


A bracelet for the cause

Created for Heart&Stroke, the 5th limited-edition bracelets are made of semi-precious stones: hematite and rose quartz, hematite and mix colour jade or hematite and red agate. Choose your favourite and support the cause with pride! Proceeds from the sale of these bracelets will go to Heart&Stroke to support world-class research on heart disease and stroke. Bracelets can be purchased for $12.99 plus tax at your local Jean Coutu location. Act fast! Quantities are limited!


Josée Boudreault, a spokesperson with heart!

A few words from Josée:

"My boyfriend is writing this for me because in July 2016, a blood clot in my brain stole all my words. It took the names of my daughters – names that I chose with so much love and care. It took my best stories, the ones I loved to tell again and again and again.

But the clot didn’t steal my spirit, my sense of humour, my positivity or my motivation. By supporting the cause, you aren’t just helping others. You’re helping yourself, too, because nobody is safe from cardiovascular disease. I can tell you that I certainly never expected to have a stroke, let alone two; I experienced a second one in September 2017.

You only need a heart to be at risk of cardiovascular disease, and supporting the cause proves you indeed have a big one. Thank you!"


Stroke in Quebec

A stroke occurs every 45 minutes in Quebec. It is one of the leading causes of severe disability, hospitalization and death. Knowing the signs of stroke and how to act FAST can make the difference between life and death, or between a full recovery and a long-term disability.


About Heart & Stroke

Life. We don’t want you to miss it. That’s why Heart&Stroke is leading the fight against heart disease and stroke. We must generate the next medical breakthroughs, so Canadians don’t miss out on precious moments. Together, we are working to promote health, save lives and enhance recovery through research, prevention and public policy.

For more information, visit: www.heartandstroke.ca.

™The heart and / Icon and the Heart&Stroke word mark are trademarks of the Heart and Stroke Foundation of Canada used under license.