6 errors to avoid when choosing a fragrance

You don’t shop for a fragrance the same way you shop for a pair of socks! Finding the perfect scent means taking your time, being patient and avoiding these six no-nos.

SAMPLING DIFFERENT FRAGRANCES AT THE END OF THE DAY.

Be an early bird! If possible, head to your cosmetics department in the morning to try fragrances. After a night’s rest, your sense of smell is sharper and better able to detect different notes and subtleties.

Sampling different fragrances at the end of the day.

APPLYING CREAM OR OTHER SCENTED PRODUCTS TO YOUR SKIN ON THE DAY OF SAMPLING.

Skin that’s already scented, even slightly, will alter a fragrance’s notes and character. So visit the fragrance counter as scent-free as possible.

DECIDING IMMEDIATELY AFTER APPLYING FRAGRANCE TO YOUR SKIN.

For the first few minutes, you can only smell the alcohol and top notes. Wait at least 15 minutes after spraying your wrists to let the alcohol evaporate and the other notes develop. While the fragrance is slowly revealing its full personality, why not take the opportunity to browse the neighbouring aisles.

SAMPLING SEVERAL FRAGRANCES, ONE AFTER ANOTHER.

After sniffing three or four products, your nose may become saturated and your sense of smell not as sharp. Sniffing coffee beans between each test can reset your sense of smell but it’s even better to neutralize it by taking in your own smell, from the crook of your arm, for example, or by stepping outside for some fresh air.

APPLYING THE FRAGRANCE TO PLACES OTHER THAN YOUR SKIN.

When testing a new fragrance, you need to try it out on specific areas of your skin. By spraying it directly to your pulse points (your wrists, neck, ankles, neckline, behind your ears etc.), you can sense if your body chemistry altered the scent.

Applying the fragrance to places other than your skin.

RUBBING YOUR WRISTS TOGETHER AFTER APPLYING THE FRAGRANCE.

While it may seem harmless enough, rubbing your wrists together can distort the scent, breaking down the fragrance’s note combinations, and trigger the evaporation process.

Our sugesstions

If you’re looking for a signature perfume, take advantage of your next visit and try these new fragrances!

L'Eau d'Issey Pure Nectar, 50 ml
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L'Eau d'Issey Pure Nectar, 50 ml
Burberry Her Eau de Parfum, 50 ml
Rimmel London

Burberry Her Eau de Parfum, 50 ml

A vibrant fruity gourmand capturing the spirit of London.

Coach Platinum Eau de Parfum, 100 ml
Coach

Coach Platinum Eau de Parfum, 100 ml
The One Grey Eau de Toilette, 50 ml
Dolce&Gabbana

The One Grey Eau de Toilette, 50 ml
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6 errors to avoid when choosing a fragrance

You don’t shop for a fragrance the same way you shop for a pair of socks! Finding the perfect scent means taking your time, being patient and avoiding these six no-nos.
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