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Keratin is a darling ingredient in the world of hair care. You’ll find it in shampoos, masks, colour and treatments that promise to tame unruly hair, leaving it silky smooth. Spotlight on this multi-purpose protein.
Keratin is the building block of hair and up to 95% of each strand is made up of this ultra-strong, fibrous protein. It is responsible for the cellular structure of your tresses. Intact keratin provides hair with water-resistance as well as natural protection from the onslaught of environment aggressors like UV rays and pollution. Ultimately, keratin provides strength: If strands are damaged or breakage prone, they are probably keratin deficient.
Everyday aggressors as well as age cause keratin to break down. Slowly, keratin stores are depleted and hair loses its natural defense barrier, becoming increasingly fragile. Unfortunately, keratin doesn’t regenerate. To minimize the effects of keratin breakdown, you can nourish hair by infusing the protein back into weakened areas via keratin-boosted products like shampoos, masks, treatments and colour.
It repairs and strengthens hair.
Rule of thumb: If hair is damaged, it is most likely keratin deficient. Because the protein does not regenerate, hair care products containing keratin can repair damage produced by environmental aggressors and re-seal hair cuticles. Results? Stronger, healthier-looking hair, not to mention improved manageability.
It protects hair.
Keratin coats every strand. It creates a protective barrier that prevents damage caused by heat styling (blowdryer, flat iron), colour treating (or bleach), UV ray exposure and more.
It restores shine.
Thanks to its hydrating properties, keratin boosts hair’s brilliance and shine.
Everyone… almost! Keratin-based products are recommended if:
Warning : Some keratin products can weight down hair so if you have fine or curly hair, choose wisely. In case of doubt, ask your Jean Coutu cosmetician for advice.
There are plenty of keratin-based products available. Simply choose the one that best suits your needs.
As mentioned, daily aggressors cause damage to the hair cuticle, which can lead to a loss of keratin. To restore strength, shine and resilience, try adding a keratin-based shampoo to your hair care regimen.
A keratin mask penetrates deep into the hair shaft, delivering noticeable results. Use every time you shampoo or as needed. Apply the product to damp hair, focusing on the ends only (so as to not weigh down hair), and let sit for five minutes before rinsing thoroughly. So easy!
Ideal for mature or breakage-prone strands, keratin-infused colour fortifies hair before, during and after the treatment. The ultimate multi-tasker!
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Nutricap Keratin is an innovative nutritional complex with patented keratin to enhance the beauty of hair, nails, and skin.
Younger looking hair in 30 minutes. The unique Keratin Complex system cares & protects before, during and after coloring. Keratin Color cares and repairs highly process, damaged hair with up to 80% less hair breakage.
Revitalizes, renews and replenishes moisture to bring back beautiful, healthy and younger-looking hair.
At its best, colour treated hair is vibrant and well nourished, for desirable shine that turns heads. But coloured hair requires extra attention, because it can easily become dried out and damaged. Treat your tresses right: get silky smooth style with TRESemmé ® Keratin Smooth Colour™ smoothing serum. This keratin with Moroccan argan oil formula provides deep nourishment for dry hair. The anti-frizz formula tames flyaways for sleek style and restores the brilliance of your colour. You're left with lightweight, shiny hair with vibrant colour.
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