Mascara: 6 mistakes we all make!

You may use mascara often, but that doesn’t mean you apply it flawlessly. Here are six mistakes you should never make! 

Pumping the wand in and out of the tube

This pumps air into the mascara tube, drying out the product. General rule: if you pull the brush out of the tube and there’s no formula on it, then it’s time to get a new one. However, if your nearly empty mascara is your only option, grab what’s left of the formula by twisting the wand against the inside walls of the tube rather than pumping.

Curling your lashes after applying mascara

Eyelash curlers are excellent tools for getting the curls you crave, but you need to know how to use them. If you don’t want to end up with crumbly, saggy lashes, then NEVER, EVER curl them if you’ve already applied makeup, since mascara hardens the lash and makes it more brittle. Always use your curler before applying your mascara. Do you have ultra-delicate lashes? Opt for the natural curling technique, which consists of pushing your lashes up lightly with your fingertips after you’ve applied your mascara.

Applying mascara to your upper lashes first

We all do it but it’s not the most effective method. If you're going to apply mascara to your top and bottom lashes, start with the bottom first. When you begin with the upper lashes, you risk having the mascara run onto your eyelid when you look up to do your lower lashes.

Good to know: A touch of mascara on the lower lashes brings out the colour of eye shadow under the eye but it isn't needed if you're only wearing shadow on the upper eyelid. Leaving the lower lashes mascara-free is also a good idea if signs of aging are starting to appear.

Forgetting to use eyeshadow primer

Does your mascara run during the day, leaving unsightly marks on and under your eyelids? The reason for this is simple: the skin naturally produces sebum, and it’s this oil that makes your mascara run. The solution? Stop the problem before it starts by applying an eyeshadow primer (or concealer) around the eye before you apply the mascara. Goodbye raccoon eye!

Reapplying on day-old mascara

This happens all too often. You want to give your lashes a quick touch-up after work, before going for cocktails, for example, and you make the mistake of applying more mascara to a dry coat. The result: spider legs! Rule no. 1: never touch your mascara once applied. Play instead with the contour of your eyes using the tightlining technique that, with a black eyeliner, highlights and intensifies your look while making your lashes appear thicker and fuller

IGNORING the expiration date

Mascara has a lifespan of about three months. Over time, pumping the brush in and out of the tube allows dust and bacteria to get in—which could easily lead to irritation, since the product is applied near the eyes. Plus, when mascara has passed its expiration date, it shows: the texture becomes thicker, it’s harder to apply and it leaves clumps on your lashes. Not exactly the look you’re going for...

Our suggestions

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Lash Paradise Mascara Primer, 7.6 ml

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Mascara: 6 mistakes we all make!

You may use mascara often, but that doesn’t mean you apply it flawlessly. Here are five mistakes you should never make!