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With their innovative approach to skincare, these products have had a profound effect on western makeup trends for the past few years. But what are they all about exactly? Here’s a quick primer on the products, philosophy and application techniques you’ll need to go beautifully Korean!
According to the K-Beauty philosophy, we should spend as much time nourishing our skin as we do our bodies. Check the labels for ingredients made from super-foods, like ginseng, berries and beets. And like with food, you’ll want the products as fresh as possible. So, in addition to the “best before” date, you’ll want to check the date of production.
K-Beauty is also a total sensory experience. Products are often presented in highly Instagrammable packaging with textures and fragrances that are as unique as they are appealing.
Morning and night…
Once or twice a week
Complexion is everything! The goal is to enhance your natural glow with a moisturizing base and a nourishing foundation or a liquid illuminator for a slightly moist, translucid finish. Next, boost your radiance by dabbing a little creamy shadow onto your cheekbones. Then, for your mouth, simply blend some gloss or velvety lipstick for slightly tinted effect, like you just bit your lips. Add a touch of mascara and eyeshadow—preferably pink or iridescent, and you’re done. A work of radiant art!
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