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What’s worse than your hair standing on end just after you’ve brushed it, removed your tuque or put on a sweater? Here’s everything you need to know about static electricity – and what to do to prevent it!
If your hair stands on end and is attracted to objects, it’s because it has developed an electrical charge, usually due to friction – a bit like how magnets work. Why does this mostly happen in the winter? Because cold air is drier, it doesn’t circulate electricity well and so becomes static. What’s more, low temperatures dry out your hair, which is already dehydrated by artificial heating. The result? Loaded with electricity and lighter because of its water loss, your hair goes crazy! Fine hair is particularly affected by this phenomenon because it’s not very heavy at the roots.
Two steps: moiturize your hair and neutralize electrical charges.
Pro tip: You can achieve a similar result with your moisturizing cream! Rub a little in your hands, then gently apply it throughout the length of your hair. Another possibility: add a little in a spray bottle filled with water and keep it on hand.
This nourishing, ultra-fluid cream instantly reconstructs damaged hair and reveals its beauty. It enhances the hair’s substance, tames it and illuminates hair. Leave-in.
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