What’s worse than your hair standing on end just after you’ve brushed it, removed your tuque or put on a sweater? Here’s everything you need to know about static electricity – and what to do to prevent it!

Where does static electricity come from?

If your hair stands on end and is attracted to objects, it’s because it has developed an electrical charge, usually due to friction – a bit like how magnets work. Why does this mostly happen in the winter? Because cold air is drier, it doesn’t circulate electricity well and so becomes static. What’s more, low temperatures dry out your hair, which is already dehydrated by artificial heating. The result? Loaded with electricity and lighter because of its water loss, your hair goes crazy! Fine hair is particularly affected by this phenomenon because it’s not very heavy at the roots.

Use the right formulas

• Use a moisturizing shampoo. In the shower, massage your scalp while washing your hair (but not too vigorously!) and before rinsing it with warm water. Be sure to use a conditioner to nourish and smooth. Choose products with silicone. It not only makes your hair shiny, it creates a layer that protects against static electricity.
• Maximize protection and hydration by using a sheathing serum. Apply it to well-wrung hair after shampooing or on dry hair when you notice static electricity.

• Spritz a little hairspray on your hair (or on your brush) when you get out of the shower. It will weigh your hair down, help it retain moisture and minimize electrical charges. To avoid a stiff, lacquered look, be sure to choose a natural-finish formula that leaves your hair soft and supple.