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Before you dye your hair, ask yourself: are your locks healthy? Will they be able to handle the chemical ingredients that will change their colour? Damaged hair is often very porous—it will absorb more dye. That might not seem like such a big deal, but you should know that excess dye can make hair drier, more elastic and dull. So make sure to take care of your locks before reaching for the dye kit. And what about your tips, are they begging for help? If so, you may want to book an appointment with your hairdresser for a trim.
When you straighten or perm your locks, you modify the hair’s structure. That’s because a perm breaks down the cortex of the hair so you can remodel it to get the look you want. Although the end results are fabulous, perming is not the gentlest way to obtain curls. Furthermore, you wouldn’t want the peroxide contained in the perm’s fixative agent to dull the colour of your dye. It’s best to wait a few weeks between perming and dyeing.
If, despite the myriad precautions you’ve taken when applying the dye, you see something wrong with the final results, better head to your stylist to fix it. Even though you can correct the colour on your own thanks to various products available at the pharmacy, you may require a lot of skill to get rid of blue, green, orange or any other unwanted highlights. Let the professionals handle it!
It’s worth repeating again: coloured hair requires special products. Dyed hair is drier, more porous and tends to dull quickly. You want to nourish it and use the right products that will help extend the life of your dye. Look for products that do not contain sulfates and have lots of moisturizing agents.
When it’s time to conceal grey hair or visible roots, remember that you don’t need to apply dye on the entire length of the hair. Focus on the roots, which is the area that needs the touch-up. The rest of your hair will absorb what it needs when you rinse your head. That way, you’ll avoid suffocating your hair with excess dye. If you want to boost and revive your colour, you can use a colour mask or a revitalizing treatment between dyes to recover the shine you want.
We’ve all done it before: ignored the small tube of moisturizing cream that comes in dye kits because we were too excited about seeing the final results of our dye job. But instead of tucking it away somewhere in your bathroom and forgetting about it, go ahead and use the moisturizer. It will help your new hair colour set. Specifically designed to work in tandem with the dye, the moisturizing cream is in fact the best way to get a shiny new colour that lasts.
Want gorgeous color that lasts? Our Super leaves color protection shampoo protects and adds shine to colored hair, in the most natural way. Thanks to its antioxidant-rich pomegranate extract, it helps repair and boost even the dullest hair with a vibrant glow. It also features avocado oil, high in fatty acids, that hydrates and nourishes hair, making it silky and soft. You'll also love its luxurious berry fragrance. EWG Verified, hypoallergenic and dermatologically tested, our natural color safe shampoo also includes moringa seed extract, recognized for its antipollution properties. For best results, use it with our Color Protection conditioner. You'll have marvellous hair, from root to tip!
Just after coloring your hair, your color is shiny, vibrant and you love it! But from the first shampoo, the color fades away and becomes dull. This sulfate-free shampoo, with its delicate lather, protects color from fading. Hair is infinitely silky and shiny.
8 weeks of radiant colour, when used in a system of shampoo and conditioner.
The high-tech, PPD-free colour line.
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