Rethinking your beauty routine after age 50

For women, the 50s are a time of many changes, like menopause, when a woman’s hormonal balance is altered by decreased estrogen production. One effect of that is an accelerated aging of the skin, which is why it’s so important rethink your beauty routine once you pass age 50. Here are a few ways to adapt your beauty routine from head to toe, to ensure you’re giving your body what it needs.

What impact does menopause have on the skin?

Starting at about age 30, the levels of collagen and elastin in our skin start declining, as do the levels of fatty acids in our bodies. Because of that, our skin becomes more fragile, loses its radiance, and gradually dries out. It also tends to sag, which also promotes the appearance of wrinkles and changes the overall shape of our bodies.

In addition to menopause, two other periods in life also have an influence on our skin.

1) Perimenopause

Perimenopause is the period that generally begins about four years before menopause, signalling the beginning of hormonal changes. Here are a few signs that perimenopause has begun:

  • Thinning of the skin
  • Duller, drier skin that’s less firm
  • More and deeper wrinkles

2) Post-menopause

During post-menopause, our bodies are still adapting to the changes that happen during menopause. Although many menopausal symptoms are lessened or disappear altogether after menopause, others seem to increase. Changes to the skin during this period include:

  • Accelerated aging of the skin
  • Greater dehydration of the skin
  • Weakening of the skin’s natural barriers

What type of beauty routine should you adopt after age 50?

After age 50, daily cleansing and weekly exfoliation of the face are more important than ever. Here’s how you can maximize the effectiveness of this four-step skincare routine:

  1. Wash your face with a gentle, non-irritating moisturizing cleanser.
  2. During the day, apply a light, moisturizing day cream with active anti-aging ingredients like proxylane or hyaluronic acid. At night, choose a richer cream (especially if you have dry skin) with firming ingredients like collagen, peptides or shea butter, which are more easily absorbed while you sleep.
  3. Use an anti-age serum to enhance the protective effects of your day cream and to help your night-care product do its nourishing and regenerating jobs more effectively.
  4. Complete your beauty routine by applying a moisturizing mask once or twice every week.
What type of beauty routine should you adopt after age 50?

What products should you choose?

  • Choose formulas that help fill in wrinkles while replenishing your skin’s natural volume, tone and radiance.
  • Choose active ingredients that help increase the production of elastin and collagen.
  • Look for creamy, hydrating products with textures that soften, plump up and brighten your skin.
  • If you start to develop dark spots, choose products with ingredients that lower melanin production, like vitamin C.

Give yourself a hand!

Defy gravity by applying your facial products starting from the bottom and working your way up, and from the centre outwards. Alternate between circular tapping and gentle pressure to help stimulate your circulation and smooth out your skin.

Ultime Age Supreme, 50 ml
IDC Dermo

Ultime Age Supreme, 50 ml

This multifunctional anti-aging cream treats all visible signs of aging caused by inflammaging and mature skin conditions. Ultime Age Supreme is a true cosmetic intervention, encouraging the synthesis of age reversing fibres including collagen and elastin to protect and support the skin's extracellular matrix and to prevent dermal degradation. Formulated with our patented REGEN(16) technology and enriched with Phyto-Retinol, Pro-coQ10 and a bioengineered calming agent Ultime Age Supreme's ingredients work in synergy to reduce the signs of lost volume, density, and elasticity. Visibly smooths dull and uneven complexions. It also boosts the skin's hydration barrier and restructures its appearance by promoting long-lasting hydration. For skin that looks denser, better defined, and glowing.

Neovadiol Rose Platinium Anti-Aging Cream, 50 ml
Vichy

Neovadiol Rose Platinium Anti-Aging Cream, 50 ml

Specifically formulated for women 60+, this moisturizing rosy cream with beeswax and calcium nourishes, fortifies and revitalizes skin for a refined texture.

For the contour of your eyes, neck and décolleté…

These are delicate areas that are among the first to show signs of aging. It's important to pay special attention to them!

What products should you choose?

  • For your eyes, choose emollient products that widen the appearance of your eyes, reduce wrinkles and fight sagging eyelids.
  • Choose products created specifically for the neck and décolleté, where the skin is generally thinner and drier. Use gentle cleansers and moisturizers that feature antioxidants to counter the free radicals that cause your skin to age.
Global Décolleté Expert Serum, 75 ml
Karine Joncas

Global Décolleté Expert Serum, 75 ml

5 in 1 Push-Up Serum Anti-aging Rapid Firming Intensive Smoothing Anti-Sagging Dark Spots Facial Contour, Neck, Décolleté, Breasts

Total Eye Lift, 15 ml
Clarins

Total Eye Lift, 15 ml

Developed for all women and all ages, this exceptional eye care takes on everything that stands in the way of total eye radiance: puffiness and dark circles, fine lines and wrinkles and even firmness. Those wide-open eyes in the mirror? All yours!

For your hands

Your hands do a lot of work and they’re often the first area to show signs of aging, like folds, redness and dark spots. To protect them, massage your hands with a moisturizing cream after every wash and before you go to bed. And remember: your skin absorbs the active ingredients in your skincare products more easily while you sleep.

What products should you choose?

  • If needed, use a formula that’s enriched with lightening ingredients, like shea butter, which nourishes your skin and reduces the appearance of dark spots.
  • Always have a good hand cream handy. Carry a small tube in your purse or a leave a bottle near the sink or on your bedside table.
  • Give your hands an extra helping hand with exfoliating products and regenerating masks.
Les mains
Ultra Nourishing Hand Cream, 50 ml
Vichy

Ultra Nourishing Hand Cream, 50 ml

Ultra nourishing hand cream with shea butter. Hypoallergenic.

Repairing CICA Hand Mask, 1 unit
Aveeno

Repairing CICA Hand Mask, 1 unit

Aveeno Repairing CICA hand mask, is designed to help restore essential moisture to extra-dry sensitive skin. Give dry cracked hands some much-needed relief, while making them look smoother and feel softer. These moisturizing gloves are the latest addition to the Aveeno Skin Relief collection and contain both shea butter and levels of prebiotic oat, which are known to have soothing and nourishing properties.

For your body

With the right care routine and products, you can help keep your skin supple, firm and well nourished.

What products should you choose?

  • Look for rich body-care formulas and feel free to add a dry oil to help boost its effectiveness.
  • Choose products that feature collagen, hyaluronic acid, shea butter and/or argan oil.
5 in 1 Collagen Body Cream Intensive Hydra-Firming, 480 ml
Karine Joncas

5 in 1 Collagen Body Cream Intensive Hydra-Firming, 480 ml

5 in 1 intensive body care. Visible lifting, crepey skin correction, anti-aging, new skin effect, 24h hydration. Body, legs, arms, chest, neck.

For your hair

Yes, your hair will show signs of aging, too. For example, during menopause, it tends to lose its colouring and density, gradually becoming both dull and brittle. Want to give it more suppleness, shine and life? Here are a few tips…

What products should you choose?

  • Give your hair a boost by using gentle products that nourish it while adding both texture and volume.
  • Avoid damaging your hair by using chemical-free products when possible.
  • If you have silver hair, choose products that enhance shine and prevent nasty yellowing.

Pamper your hair!

Complete your hair-care routine by massaging your scalp, which tends to become tighter and less pliable as you get older.

Dercos Densi-Solutions Hair Densifying Concentrate, 100 ml
Vichy

Dercos Densi-Solutions Hair Densifying Concentrate, 100 ml

Dercos Densi-Solutions hair densifying concentrate acts from the scalp for stronger, healthier and denser-looking hair.

Phytodensia Plumping Serum, 30 ml
Phyto Paris

Phytodensia Plumping Serum, 30 ml

Hair weakening, lack of density or fragility originate in the scalp, which changes overtime. This non-oily serum stimulates the scalp. Day after day, hair becomes stronger, more resistant, with new shine and luster. Energizes the scalp and fortifies the hair. More resilient hair, full of youthful vitality. Protects and revitalizes.

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Rethinking your beauty routine after age 50

For women, the 50s are a time of many changes, like menopause, when a woman’s hormonal balance is altered by decreased estrogen production. One effect of that is an accelerated aging of the skin, which is why it’s so important rethink your beauty routine once you pass age 50. Here are a few ways to adapt your beauty routine from head to toe, to ensure you’re giving your body what it needs.
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