Beauty at 30: essential products!

What happens to our skin after we hit 30? Well, the regeneration of cells begins to slow, which causes, among other things, a breakdown of the collagen and elastin fibres, responsible for your skin's hydration, firmness and suppleness. This process, combined with the daily assault of pollution and UV rays, weakens the skin's structure, so it begins to dry out and sag. As a result, the first expression lines begin to appear around the eyes, between the eyelashes and near the edges of your nostrils. The gradual alteration of the skin's cells also causes the complexion to become slowly darker and pigment spots can sometimes appear.

The moral of the story? To correct the first signs of aging and slow their progress, it's important to adopt a beauty routine that's rich in moisturizers and antioxidants!


Cleanse your skin deeply

To help stimulate the regeneration of cells and prevent lines and wrinkles from appearing, it's important to wash your skin carefully morning and night. It's also good to exfoliate a few times a week using a gentle scrub. This last step helps give your skin back its radiance. For best results, look for products that contain alpha-hydroxy acids (AHA,) salicylic acid (BHA), as well as purifying and anti-inflammatory ingredients.

Cleanse your skin deeply

Our suggestions


Gentle Buffing Cream, 75 ml

This favorite for sensitive skin gently eliminates impurities and dead cells, revealing soft and radiant skin.


Fresh Foaming Cleanser, 200 ml

Neutrogena Fresh Foaming Cleanser is a make-up remover and cleanser in one for refreshingly clean skin.


SkinActive Refreshing Facial Cleanser, 200 ml, Normal to Combination Skin

Our new skin care routine is made from 96% naturally-derived ingredients and is free of parabens, silicone or synthetic colourants.


Use serums

Thanks to its fluid texture, much lighter than that of cream, and its formula with concentrated active ingredients, serum penetrates deeply. Apply it before a cream to boost its effectiveness. Choose serums that are rich in antioxidants. They help protect the skin against free radicals, which are partly responsible for premature aging of the skin.

Our suggestions


Idéalia Radiance Boosting Serum, 30 ml

An antioxidant rich formula to revive the complexion's glow, even skin tone, refine pores, and smooth fine lines. Visible results in 8 days.


Aquasource Aura Concentrate Regenerating Serum, 50 ml

Intense regenerating serum moisture & glow.


Replace your moisturizer with a more targeted care product

Everyone needs to moisturize but starting at around age 30, it's important to use an anti-age product created for specific types of skin: dry, mixed or oily. The goal is to give your skin the targeted active ingredients it needs to preserve its elasticity and counter the appearance of wrinkles.

It's also a good idea to spread your cream all the way down your neck to the upper areas of your chest, including your décolleté.

Our suggestions


Multi-Active Jour, 50 ml, All Skin Types

The non-stop skin care created for you!


A-Oxitive Antioxidant Defense Serum, 30 ml

Reinforces skin and helps to fight against the daily environmental aggressions related to lifestyle. Skin is protected, hydrated and visibly plumped. Wrinkles and fine lines appear smoothed and pores less visible, revealing a more radiant complexion.


Treat the contour of your eyes

Crow's feet are often the first type of wrinkles to appear because the skin in that area is especially thin and fragile. It's important to choose products developed to protect and strengthen the area around your eyes. Choose products with light, fresh textures that help drain the skin. Don't even think about using your regular face cream around your eyes. Its lack of fluid could cause puffiness!

Treat the contour of your eyes

Our suggestions

Lise Watier

PerfeXion Anti-Aging Eye Cream Corrector, 15 ml

Skin Renew - Roller, 15 ml, Medium


Use a daily SPF

While the effects of aging caused by exposure to the sun aren't that pronounced in our 30s, it's important to keep up the habit of using a sunscreen... the same habit you started when you were in your 20s, right? The idea is simple: protecting your skin will help keep it looking its best for as long as possible.

In a hurry? Choose a multi-purpose face cream with SPF. Otherwise, apply your sunscreen after you've completely your beauty routine, but before you apply your makeup.

Attention! The SPF number only indicates the level of protection against UVB rays. Yet UVA rays are the biggest contributor to aging caused by sunlight. So remember to look for sunscreens that block both types of rays.

Nos suggestions


Ultra Sheer Face Sunscreen SPF 60,, 88 ml

Neutrogena Ultra Sheer Face Sunscreen SPF 60 is a lightweight, waterproof and sweatproof sunscreen that defends skin against both UVA and UVB rays.


Photoderm Very High Protection Mineral Compact SPF 50+, 10 g

With its combination of 100% mineral-based filters, Photoderm compact SPF 50+ helps prevent sunburn and offers a protection against UVA and UVB rays. Product recommended for sensitive skin intolerant to chemical filters. Excellent tolerance - Fragrance-free - Paraben-free - Non comedogenic.

Healthy habits for healthy skin!

  • Eat well so you can absorb the nutrients responsible for repairing and regenerating your skin (vitamins, fatty acids, antioxidants, minerals, etc.). Make plenty of room for vegetables, nuts and fish and be sure to drink plenty of water.
  • Drink alcohol in moderation: excessive drinking can irritate blood vessels and make them pop, which causes rosacea.
  • Get plenty of sleep. Many growth hormones are at their peak while you sleep and they're essential for regenerating skin and producing collagen. So give them a chance to work!
  • Stay out of harm's way. Avoid air pollution whenever you can and use lukewarm water when washing your face: extreme temperatures are hard on your skin.

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Beauty at 30: essential products!

What happens to our skin after we hit 30? Well, the regeneration of cells begins to slow, which causes, among other things, a breakdown of the collagen and elastin fibres, responsible for your skin's hydration, firmness and suppleness.