Beauty at 30: essential products!

When we hit 30, we should start thinking about two goals in our beauty routine: correcting the first signs of skin aging and slowing its progress. How do we achieve that and what products should we use? Well, for starters, read on…


  • The renewal of cells slows and our skin begins to lose its reserves of collagen and elastin, the proteins that give skin its firmness, moisture and suppleness. As a result, the first small lines and wrinkles begin to appear around the eyes, between the eyebrows and near the edges of the nostrils, and skin becomes streaked with lines caused by dehydration.

From age 30 onwards, we lose on average 1% of our collagen every year.

  • As our skin becomes more fragile, it also becomes more vulnerable to the exposome, the cumulative effect of all the factors that cause harm to our skin on a daily basis: UV rays, pollution, climate, etc. When that happens, our complexion becomes duller and often, pigment spots begin to appear.


1. Cleanse your skin deeply

To help stimulate the regeneration of cells and prevent lines and wrinkles from appearing, it's important to wash your skin carefully morning and night. It's also good to exfoliate a few times a week using a gentle scrub. This last step helps give your skin back its radiance. For best results, look for products that contain alpha-hydroxy acids (AHA,) salicylic acid (BHA), as well as purifying and anti-inflammatory ingredients.

On nettoie le visage en profondeur.
Pureté Thermale Purifying Foaming Water Radiance Revealer, 150 ml

Pureté Thermale Purifying Foaming Water Radiance Revealer, 150 ml

For women with sensitive skin who want to boost their radiance.

2. Use serums

Thanks to its fluid texture, much lighter than that of cream, and its formula with concentrated active ingredients, serum penetrates deeply. Apply it before a cream to boost its effectiveness. Choose serums that are rich in antioxidants. They help protect the skin against free radicals, which are partly responsible for premature aging of the skin.

Pure Vitamin C10 Serum, 30 ml
La Roche-Posay

Pure Vitamin C10 Serum, 30 ml

3. Replace your moisturizer with a more targeted care product

Everyone needs to moisturize but starting at around age 30, it's important to use an anti-age product created for specific types of skin: dry, mixed or oily. The goal is to give your skin the targeted active ingredients it needs to preserve its elasticity and counter the appearance of wrinkles.

It's also a good idea to spread your cream all the way down your neck to the upper areas of your chest, including your décolleté.


LiftActiv Collagen Specialist, 50 ml

LiftActiv Collagen Specialist, 50 ml

The loss of collagen lies at the heart of skin's aging, resulting in multiple aging skin issues: wrinkles, loss of firmness & uneven skin tone. Inspired by the new generation of non-invasive aesthetic procedures, LiftActiv Collagen Specalist mimics their mode of action to correct the signs of collagen loss on skin. It helps skin compensate for the loss of collagen by improving skin firmness, with long lasting effect.

4. Treat the contour of your eyes

Crow's feet are often the first type of wrinkles to appear because the skin in that area is especially thin and fragile. It's important to choose products developed to protect and strengthen the area around your eyes. Choose products with light, fresh textures that help drain the skin. Don't even think about using your regular face cream around your eyes. Its lack of fluid could cause puffiness!

On traite le contour des yeux

5. Use a daily SPF

While the effects of aging caused by exposure to the sun aren't that pronounced in our 30s, it's important to keep up the habit of using a sunscreen... the same habit you started when you were in your 20s, right? The idea is simple: protecting your skin will help keep it looking its best for as long as possible.

In a hurry? Choose a multi-purpose face cream with SPF. Otherwise, apply your sunscreen after you've completely your beauty routine, but before you apply your makeup.

Attention! The SPF number only indicates the level of protection against UVB rays. Yet UVA rays are the biggest contributor to aging caused by sunlight. So remember to look for sunscreens that block both types of rays.

Capital Soleil Ultra-Light UV Lotion Tinted SPF 60

Capital Soleil Ultra-Light UV Lotion Tinted SPF 60

100% mineral filter. High broad spectrum UVA/UVB protection SPF 60. Ultra light UV lotion tinted that applies evenly for a non-shiny and non-sticky finish. Moisturising formula ideal for face and daily use. Quick absorption. Water and sweat resistant (80 minutes).


Eat well so you can absorb the nutrients responsible for repairing and regenerating your skin (vitamins, fatty acids, antioxidants, minerals, etc.). Make plenty of room for vegetables, nuts and fish and be sure to drink plenty of water.

Drink alcohol in moderation: excessive drinking can irritate blood vessels and make them pop, which causes rosacea.

Get plenty of sleep. Many growth hormones are at their peak while you sleep and they're essential for regenerating skin and producing collagen. So give them a chance to work!

Stay out of harm's way. Avoid air pollution whenever you can and use lukewarm water when washing your face: extreme temperatures are hard on your skin.


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Beauty at 30: essential products!

What happens to our skin after we hit 30? Well, the regeneration of cells begins to slow, which causes, among other things, a breakdown of the collagen and elastin fibres, responsible for your skin's hydration, firmness and suppleness.
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