Our Story

Our Story

Be your Beautiful

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.

Ethical standard

Ethical standard

We are natural, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.

Our promise

Our Promise


We leave out these harmful ingredients:

  • No Parabens
  • No Phthalates
  • No Mineral Oil
  • No Petroleum
  • No Formaldehyde
Coconut & Hibiscus

Coconut & Hibiscus

Our Coconut & Hibiscus collection is made from natural ingredients like coconut oil, neem oil and hibiscus flower. Try this collection to hydrate, protect and define curls, leaving them shiny and frizz-free.

Discover the products

Shop on our online store!

Did you know that we offer a great selection of Shea Moisture products in our online store? Check it out and let yourself be tempted!


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