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Like you, we know a thing or two about challenging hair. In fact, like most women with demanding hair, we've devoted our lifetime to developing ranges of expertly tailored solutions, made with difficult hair in mind. Because although it might be difficult, we also know that it's part of who you are. Which is why we have made it our mission to transform demanding frizzy, flat or coloured hair, into hair that demands attention.
The John Frieda Detox & Repair collection frees up your hair from unwanted impurities and creates the perfect foundation for visible repair and immediate regeneration. Transform dry, stressed hair into healthy looking hair full of smoothness and shine.
The John Frieda Violet Crush collection, made with crushed violet pigments, knocks out stubborn, brassy tones in 1 use!* The range consists of a daily purple shampoo, for gradual tone correction, an intense purple shampoo to instantly crush brassy tones, and a purple conditioner to restore and moisturize blonde hair.
*John Frieda Violet Crush Intense Purple Shampoo
Frizz Ease Serums, a collection of powerful hair saviours addressing all levels of unruly, frizzy hair with ease. Developed with our highly concentrated Smoothing Complex, they seal in moisture to smooth, tame and protect, whatever the weather.
Take hair from dull to bright with the John Frieda Go Blonder collection.
*when using the Go Blonder system of shampoo, conditioner, spray and masque.
Rethink volume. Fine hair can have long-lasting, touchable fullness. The luxury is yours.
Instantly purify and revitalise damaged hair with our detox shampoo for dry hair. Transform dry, stressed hair into healthy-looking hair full of smoothness and shine.
Award-winning formula instantly eliminates chronic frizz and repels humidity for glossy, silky-smooth styles.
Cleanses and hydrates naturally curly hair for salon-perfect curls.
Strengthen lightened blonde hair, and protect from future damage. With BlondeMend technology & lemon oil, Go Blonder Lemon Miracle Masque creates millions of new bonds onto hair to restore damaged fibers. Hair is blonder* and stronger. Safe for use on natural or colour-treated hair and for use on highlights & lowlights. *when using the Go Blonder system of shampoo, masque and spray.
This advanced formula addresses the way red colour fades on three colour dimensions. With daily use it helps maintain rich, vibrant red tones.
Did you know that we offer a great selection of John Frieda products in our online store? Check it out and let yourself be tempted!
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