
New John Frieda Detox & Repair Collection
The John Frieda Detox & Repair collection frees up your hair from unwanted impurities and creates the perfect foundation for visible repair and immediate regeneration. Transform dry, stressed hair into healthy looking hair full of smoothness and shine.

Crush brassy tones in 1 wash!*
The John Frieda Violet Crush collection, made with crushed violet pigments, knocks out stubborn, brassy tones in 1 use!* The range consists of a daily purple shampoo, for gradual tone correction, an intense purple shampoo to instantly crush brassy tones, and a purple conditioner to restore and moisturize blonde hair.
*John Frieda Violet Crush Intense Purple Shampoo

One Powerful Drop, Frizz Stops
Frizz Ease Serums, a collection of powerful hair saviours addressing all levels of unruly, frizzy hair with ease. Developed with our highly concentrated Smoothing Complex, they seal in moisture to smooth, tame and protect, whatever the weather.

Now go 2 shades blonder & stronger*
Take hair from dull to bright with the John Frieda Go Blonder collection.
*when using the Go Blonder system of shampoo, conditioner, spray and masque.

Rethink volume
Rethink volume. Fine hair can have long-lasting, touchable fullness. The luxury is yours.

Ignite Your Vibrant Red
Rethink volume. Fine hair can have long-lasting, touchable fullness. The luxury is yours.
Shop on our online store!
Did you know that we offer a great selection of John Frieda products in our online store? Check it out and let yourself be tempted!