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Like you, we know a thing or two about challenging hair. In fact, like most women with demanding hair, we've devoted our lifetime to developing ranges of expertly tailored solutions, made with difficult hair in mind. Because although it might be difficult, we also know that it's part of who you are. Which is why we have made it our mission to transform demanding frizzy, flat or coloured hair, into hair that demands attention.
Frizz Ease Serums, a collection of powerful hair saviours addressing all levels of unruly, frizzy hair with ease. Developed with our highly concentrated Smoothing Complex, they seal in moisture to smooth, tame and protect, whatever the weather.
Take hair from dull to bright with the John Frieda Go Blonder collection.
*when using the Go Blonder system of shampoo, conditioner, spray and masque.
Rethink volume. Fine hair can have long-lasting, touchable fullness. The luxury is yours.
Reveal a new side of brunette. Show multi-dimensional shine, or play with a new tone. John Frieda Brilliant Brunette.
The formula, containing Colour-Correcting Technology, neutralizes brassy and yellow tones.
Award-winning formula instantly eliminates chronic frizz and repels humidity for glossy, silky-smooth styles.
Gradually infuses deep, rich tones.
Cleanses and hydrates naturally curly hair for salon-perfect curls.
Revitalizes and enhances natural curls for frizz-free salon-touchable hold.
Strengthen lightened blonde hair, and protect from future damage. With BlondeMend technology & lemon oil, Go Blonder Lemon Miracle Masque creates millions of new bonds onto hair to restore damaged fibers. Hair is blonder* and stronger. Safe for use on natural or colour-treated hair and for use on highlights & lowlights. *when using the Go Blonder system of shampoo, masque and spray.
This advanced formula addresses the way red colour fades on three colour dimensions. With daily use it helps maintain rich, vibrant red tones.
Did you know that we offer a great selection of John Frieda products in our online store? Check it out and let yourself be tempted!
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