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Beeswax, jojoba oil, vegetable squalane… Today, words like these are seen more often on the labels of natural makeup products. Here’s a close look at these gentle, effective products that add a touch of green to your beauty routine!
The criteria we look for in our skincare and makeup products have changed over the past few years. Today, we want simple formulas, ingredients that are as close as possible to their natural state, free of irritants and allergenic or pollutant components. Part of the reason is our interest in Korean Beauty trends, but it also has to do with the growing concern for products that are healthy for our bodies and for our planet.
The world of makeup has been a little slow to go green but it’s certainly picking up momentum today: whether it’s for facial, hair or body care or manicure products, more and more brands are offering environmentally-friendly products where natural ingredients replace synthetic ones. Because of their cellular structure that closely mimics the composition of sebum, jojoba oil and squalene offer a number of natural benefits for skin health. No wonder they’re used in both skincare and makeup products: they offer the best of both worlds!
Say goodbye to…
Parabens, phthalates, synthetic sunscreens, artificial colours, silicones, sulfates and phosphates.
And hello to…
Vegetable oils, natural waxes, mineral pigments and natural fibers (for mascara and nail-polish brushes).
If you think that natural makeup is less effective and harder to use, think again. The quality of some of the products recently launched will quickly dispel those old myths! Sure, they might take a little getting used to. For example, a product where the silicone has been replaced by vegetable squalene might be a little more greasy feeling. Natural pigments require a different dosage from synthetic colours, and the hold isn’t the same unless you use a fixative. You can also expect to apply less makeup first thing in the morning, but you might have to do a few more touch-ups during the day. So yes, there are a number of differences that you’ll need to get used to. But most women think it’s worth it.
How to tell if a product is natural…
In addition to checking the ingredients, look for the EcoCert seal on the label, which indicates that the product conta ins ingredients that are at least 95% natural and plant-based in origin and 10% organic.
You might also notice other types of certification, testifying to the ethical and eco-responsible methods adopted by a given makeup brand:
Skin-true buildable coverage The lightweight formula gives skin a natural, healthy-looking finish, while minimizing the appearance of imperfections and keeping skin looking hydrated. No ashiness. No cakeyness. No greasiness. More drops = more coverage! Build your coverage from sheer to full using the easy-to-use pro dropper. Foundation color stays true and lasts up to 12 hours - with no transfer. 100% vegan. 100% clean. 100% your skin. Pro tip: use the Total Control Foundation brush to buff and blend into skin
16h loud shine lip color! Meet our 1st ultra-pigmented high-shine lip color, with up to 16hr no transfer wear. Lightweight and comfy on the lips, this vegan formula delivers 1 swipe loud color with an ultra-glassy, non-sticky shine finish.
12 hours of long-lasting intense color, transfer-free. Silky lines and refreshingly light leaves a weightless feel on the eyelids. Made with organic argan oil.
Gives each lash breathtaking volume. Enriched with organic argan oil. Ensures perfect definition.
Burt's Bees Eye Shadow is an easy-to-blend, long-lasting rich mineral colour trio that resists creasing, fading and smudging for all-day wear.
Burt's Bees All Aglow Lip & Cheek Stick offers the convenience of an all in one hybrid lip and cheek colour stick that delivers the perfect colour pop.
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