Longueuil, September 25, 2014 - The Jean Coutu Group (PJC) Inc. (“the Jean Coutu Group”) is proud to announce that the three Dufour-Lapointe sisters, Maxime, Chloé and Justine, are the new ambassadors of the Personnelle Cosmetics brand.
The three sisters, well-known and appreciated by the public for their athletic performance in freestyle skiing, will be seen on Personnelle Cosmetics collections’ advertisements and promotions.
“This is the first time in our history that we associate our private label to a public figure. The choice of the three sisters as Personnelle Cosmetics’ icons was obvious and easy to make. They represent our main values: family spirit, health and well-being,” highlighted François J. Coutu, President and Chief Executive Officer of the Jean Coutu Group.
These young women distinguished themselves during the freestyle skiing competitions at the Sotchi Olympic Games last winter. Maxime qualified for the semi-finals and finished 12th, while Chloé won a silver medal and her sister Justine was awarded gold. They were also successful on the World Cup circuit in 2013-2014.
The Personnelle Cosmetics brand offers a comprehensive line of beauty and makeup products with trendy colors for the eyes, lips, complexion and nails. The next collection, to be unveiled in early November, will push to the forefront the new ambassadors.
About The Jean Coutu Group
The Jean Coutu Group is one of the most trusted names in Canadian pharmacy retailing. The Corporation operates a network of 414 franchised stores located in the provinces of Quebec, New Brunswick and Ontario under the banners of PJC Jean Coutu, PJC Clinique, PJC Santé, and PJC Santé Beauté, which employs close to 20,000 people. Furthermore, The Jean Coutu Group owns Pro Doc Ltd («Pro Doc»), a Quebec based subsidiary and manufacturer of generic drugs.