Opération Bonne Mine and Jean Coutu have supported more than 100,000 children during the back-to-school season over the past 25 years


Montreal, July 18, 2019 – Once again this year, Opération Bonne Mine will allow approximately 7,000 children to benefit from coupons redeemable for school supplies in a Jean Coutu branch or school across Quebec.

Opération Bonne Mine (OBM), an initiative of the Société de Saint-Vincent de Paul (SSVP) initiated in 1994, is a program whose mission is to encourage school perseverance by offering tools that promote the academic integration, development, and self-esteem of young people from disadvantaged backgrounds. At the beginning of the school year, OBM offers financial support to families by giving away $50 coupons redeemable at a Jean Coutu branch or school.

Opération Bonne Mine offers a successful start to the school year for children attending primary and secondary school and relieves the financial pressure on families to purchase school supplies and pay school fees. "This year again, the program is being extended across Quebec, thanks to the invaluable and constant collaboration of the Jean Coutu network, an essential partner to this program", said Emilie Jornet, director of the Opération Bonne Mine program.

The first few days of school are important. "Every child should have the opportunity to start the school year with all the necessary materials to succeed. The Jean Coutu network is pleased, once again this year, to support the children and to facilitate their academic integration", mentioned Jean-Michel Coutu, Senior Vice President, PJC Jean Coutu.

According to statistics from the Greater Montreal area over the past 3 years, up to 65% of families supported by the program come to a Jean Coutu branch to buy back to school supplies. Families supported by OBM have until October 31st, 2019 to purchase school supplies.

About the Opération Bonne Mine Program

Since 1994, the Opération Bonne Mine program, supported by the Société Saint Vincent de Paul de Montréal has set up concrete actions in order to encourage the academic success of primary and secondary schools’ students from disadvantaged backgrounds.

Indeed, the program provides artistic projects covered by art therapists, which enable to foster the students’ personal development and help them persevere.

It’s more than 60 000 children in Montreal, Laval, MRC assumption who could benefit from the program for 25 years!

About Jean Coutu

Founded in 1969, the Jean Coutu network is one of the most trusted names in Canadian pharmacy retailing, with more than 415 franchised stores in Quebec, New Brunswick and Ontario under the banners PJC Jean Coutu, PJC Santé and PJC Santé Beauté. For more details, visit jeancoutu.com.


Additional information:

Émilie Jornet
Director of the Opération Bonne Mine program
514 526-5937, ext. 121

Media relations
514 643-1009 or 1 800 463-2190
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