Finally, oral care that rocks

We think it's time personal care, was well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it.


Say hello to naturally friendlyTM oral care.

We're on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally firendly™ oral care, using thoughtful ingredients so delicious you'll rush to brush. For reals.


Now that’s minteresting

hello® toothpastes are free of dyes, artificial sweeteners/flavours, parabens, and gluten. our toothpastes are also vegan and cruelty-free. #brushhappy


Let kids go at their own paste

They’re going to rush to brush with delicious natural flavours that taste awesome.


Plastic free? hell(o) yeah.

hello® whitening toothpaste tablets are thoughtfully formulated with natural peppermint, tea tree oil, and coconut oil. They’re perfectly plastic free.


Brush on the wild side with our portfolio of charcoal products

Our charcoal line features thoughtful ingredients like organic coconut oil, natural mint flavour and xylitol that are sure to rock your world. Gentle and safe for everyday use, say hello to the dark side of the tube.


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