Schmidt's award-winning formulas use innovative ingredients derived from plants and minerals that are packed with natural benefits. Schmidt's Wondermint with activated charcoal tooth and mouth paste is fluoride-free and doesn't contain SLS, PEG, artificial sweeteners and dyes. Also, Schmidt's oral care formulas used in activated charcoal toothpaste help freshen breath and whiten teeth. The toothpaste helps fight plaque and tartar build-up with regular brushing. All of Schmidt's toothpastes contain added vitamin E, CoQ10, organic aloe leaf juice and magnolia bark extract, as well as containing superfood extracts such as goji and pomegranate extracts. Schmidt's activated charcoal with wondermint tooth and mouth paste delivers an enticingly cool, fresh minty flavour without the bitter aftertaste. The toothpaste is not a black paste, but rather an onyx grey from the addition of charcoal. To use, wet toothbrush and apply product. Brush teeth thoroughly, at least twice a day, or as directed by a dentist. Gently brush the tongue from front to back for a more complete clean and to help freshen breath. For children, use a pea-sized amount and supervise as necessary. For children under the age of 2 years old please consult a dentist or physician.