All Attitude ingredients are free of cancer-causing contaminants, mutagens and endocrine disruptors.

Products are tested by an independent laboratory for the absence of carcinogens, such as 1,4-dioxane and ethylene oxide.

All Attitude products are hypoallergenic, which means that they have minimal allergen content. In addition, our products are subject to an extensive safety analysis to confirm that they are adapted for sensitive skin.

All products are vegan, and therefore do not contain animal-derived ingredients. Attitude is certified vegan and cruelty-free by PETA and is part of their Beauty Without Bunnies program.

All Attitude products are made of ingredients derived from mineral and vegetable-based sources.

The EcoLogo^® is based on multi-attribute, lifecycle-based standards, and is proof of our products' reduced environmental impact.

To lessen our negative impact on climate change, ATTITUDE products are manufactured using 100% renewable energy, and our greenhouse gas emissions are compensated by us planting trees.

We aim to replicate a natural lifecycle in all that we do. From the extraction of our raw materials to the final product delivered to your door, we minimize any negative impact on the environment to create a sustainable approach to manufacturing.

All our bottles are made of recycled HDPE #2 plastic, the easiest plastic to recycle.

Our natural products surpass all Canadian quality & safety standards.