Kickflippin' fresh.

Skateboards and fresh roses? Yeah, we know it sounds a bit out-there. But it works. The clean woody scent of a box-fresh skateboard deck smashed into the floral fragrance of roses. It's surprising. But it's definitely 100% fresh.

Because life's always full of fresh surprises, you need a stick deodorant that's going to keep you smelling on point all day, every day. With its totally unexpected fragrance and non-stop freshness, Axe Skateboards & Fresh Roses deodorant stick for men has got you covered, so you smell 100% ready. All. Day. Long.

Checked out our new look? Looking fresh! But what's on the inside matters too. Our non-stop freshness protection busts odour to keep you smelling fresh. Plus our no aluminum and no paraben formula provides long-lasting odour protection and boosts confidence. All day, all night - no matter what, you're ready.

Fresher you, cleaner planet. By 2025, Axe aims for all our packaging to be recyclable or to include recycled materials.

There's a reason why everyone lovvvves Axe - because we know that one of the best ways to up your attraction factor is with an irresistible fragrance. A ‘wow, what is thaaaat?' kinda fragrance. From our body sprays to our shower gels, our antiperspirants to our deodorants, we always bring iconic scents and awesome freshness.

It's our mission to make sure that no one gets left out of the attraction game. That's why we're doing everything we can to make sure that whenever opportunity comes your way, you feel totally fresh and smell 100% ready.

Welcome to the future. It smells amazing.

New and upgraded axe. Smell ready.