A kickflip of full-on freshness.

Skateboards and fresh roses? Yeah, we know it sounds a bit out-there. But it works. A men's body wash that takes the clean woodiness of a box-fresh skateboard deck and smashes it into the floral fragrance of roses. The result? Something surprising. But definitely something 100% fresh.

Because life's always full of fresh surprises, you need to smell your best whenever, wherever. Relax. We got you. With its odour-busting formula, Axe Skateboards & Fresh Roses body wash for men beats bad odour and keeps you smelling amazing for up to 12 hours. Refreshing and full of full-on foaminess, let the crazy collision of fragrances combine to leave you clean, fresh and smelling 100% ready. All. Day. Long.

Checked out our new look? Looking fresh! But what's on the inside matters too. Our brand new Axe Skateboards & Roses body wash helps you bust odour and smell refreshed. All day, all night - no matter what, you're ready.

Fresher you, cleaner planet. By 2025, Axe aims for all our packaging to be recyclable or to include recycled materials.

There's a reason why everyone lovvvves Axe - because we know that one of the best ways to up your attraction factor is with an irresistible fragrance. A ‘wow, what is thaaaat?' kinda fragrance. From our body sprays to our shower gels, our antiperspirants to our deodorants, we always bring iconic scents and awesome freshness.

It's our mission to make sure that no one gets left out of the attraction game. That's why we're doing everything we can to make sure that whenever opportunity comes your way, you feel totally fresh and smell 100% ready.

Welcome to the future. It smells amazing.

New and upgraded axe. Smell ready.