Lipikar Balm AP+M is a soothing*, lipid-replenishing body balm for newborns, children and adults with dry, itchy and eczema-prone skin. Clinically proven to reduce itching, provide immediate soothing* and space out the frequency of flare-ups** of eczema and severe dryness. The new AP+M triple-action formula has a reinforced anti-scratching, anti-relapse efficacy** and helps to rebalance the skin's microbiome. It replenishes skin's essential lipids to strengthen its moisture barrier and provides long-lasting 48-hour hydration. It can be used on the face, hands and body and is suitable for adults, children and babies as young as 2 weeks, for use all year round. Our new eco-conscious tube made from cardboard packaging uses less plastic*** to be more respectful of the planet. At La Roche-Posay, we are committed towards our people and our planet. As we innovate our products, we ensure to improve our environmental & social impact on our planet and people. One of the ways that we do this is by committing to reduce the use of plastic through our eco-friendlier packaging designs. * In cases of dry skin. ** With continuous use, 1 application/day, severe dryness peaks are spaced out. *** Compared to the previous 200ml tube.