Beauty-Full Strength System: TRESemmé Beauty-Full Strength Shampoo strengthens fine, weak and brittle hair for less breakage and visible hair on brush.Pro Style Technology: With Amino Acids & Ceramide, the salon-level technology in this Shampoo makes hair 3 times stronger and more manageable*.With Biotin & Fortimax: This Beauty-Full Strength Shampoo is made with Biotin & Fortimax, a potent dual-action system that strengthens, fortifies and reinforces weak, damaged hair.Trusted Ingredients: This TRESemmé Shampoo is PETA-approved and is free from Parabens, Mineral Oil, and DMDM Hydantoin. Get ready for less visible hair on your brush and beauty-full looking hair with TRESemmé Beauty-Full Strength. Its system delivers a salon-quality hair treatment designed to strengthen and fortify fine hair. Thanks to its Biotin & Fortimax technology, this Shampoo strengthens weak, fine damaged strands and prevent further hair breakage (for 94% less breakage vs. a non-conditioning shampoo). Formulated with Amino Acids and Ceramides, this salon-level Pro Style Technology makes hair 3 times stronger, more manageable and resistant from breakage*.At TRESemmé, we've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style. So tell your story, make your mark – and achieve your aspirations with confidence. With TRESemmé, you can do it with style!*When used as a system versus a non-conditioning shampoo.

Product Number: 022400011820

Directions: Coat hair with a liberal amount of TRESemmé Beauty-Full Strength Shampoo, gently massaging into scalp and roots to work into a lather. Lightly squeeze hair Shampoo from roots to ends, then rinse thoroughly.Finish with Beauty-Full Strength Conditioner and style with your favourite TRESemmé hair styling products.