L'Oréal Paris Superior Preference hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Preference permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades, Superior Preference is sure to have a shade that's perfect for you. Salon quality hair colour at-home: L'Oreal Paris Superior Preference hair dye provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color thanks to higher concentration of dyes. Fade-defying system: Superior Preference is powered by a new fade-defying system for long-lasting rich tones. No-drip texture: Our oil-in-gel formula has a no-drip texture which offers better hair adherence. Shine protect conditioner: When used with the Shine Protect Conditioner, hair will be left soft and silky to the touch. Luminous shades: Superior Preference permanent hair color is available in over 50 luminous shades that range across a wide spectrum of different tones.

Product Number: 071249253236

48h before colouring do the allergy test. Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first. Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes. Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear. Step 4: Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear.

Aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate.