Upgrade to Superior Preference the fade-defying colour by L'Oréal Paris. The unique liquid-gel formula delivers extraordinary luminous colour for up to eight weeks. Choose from over 50 luminous shades. Preference's Superior Fade-Defying Colour & Shine System creates luminous, cool colour full of reflects, with natural-looking highs & lows, & optimal grey coverage. Ultra cool blondes created with the perfect mix of cool dyes; with ashy and pearlescent reflects, for a cool and pure blonde. Now up to 6 weeks of anti-brass with our purple conditioner. Cool Blondes formula enriched with purple dyes to neutralize unwanted yellow undertones week after week. From root to tip, rich and luminous colour won't turn dull or brassy. Experience Cool Multi-Dimensional, Luminous Colour: 8 weeks of fade-defying, salon quality colour.Up to 6 weeks of anti-brass with our purple conditioner.Formulated with ashy and pearlescent reflects, for a cool and pure blonde.Brilliant shine and 100% grey coverage.

Product Number: 071249646458

1. Mix colour & apply all over2. Leave on for 25 minutes3. Rinse out with warm water4. Condition with Anti-Brass Purple conditioner and use once a week to avoid unwanted yellow and orange tones

Aqua / water, hydrogen peroxide, cetearyl alcohol, sodium salicylate, trideceth-2 carboxamide mea, phosphoric acid, ceteareth-25, tetrasodium etidronate, tetrasodium pyrophosphate, glycerin.